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For firms whose reputation is built in person

The work speaks for itself. Until someone looks you up.

Most established businesses are stronger than their website suggests.

When serious buyers can't see that quickly, they move on. Quietly. We build websites that close that gap, so the right people pay attention and the wrong ones filter themselves out.

When a serious buyer or partner looks you up before they commit, what they find decides the deal. Right now the good ones look, don't see what you've built, and move on without a word.
some of the brands we’ve worked with

Health Focus Manufacturers

Built the website for a $15M+ Gold Stevie Award-winning cosmetic manufacturer and named Australia's Most Innovative Cosmetics Manufacturer.

Health Focus Manufacturers

Built the website for a $15M+ Gold Stevie Award-winning cosmetic manufacturer and named Australia's Most Innovative Cosmetics Manufacturer.

LG - Events Sydney

Built a qualification system handling 2.4 million users across a single event, delivered in collaboration with a team of specialist studios.

LG - Vivid Sydney

Built a qualification system handling 2.4 million users across a single event, delivered in collaboration with a team of specialist studios.

Gard Property

Launching a boutique Brisbane commercial agency with 40+ years of combined founder experience into a competitive inner-city market.

Gard Property

Launching a boutique Brisbane commercial agency with 40+ years of combined founder experience into a competitive inner-city market.

Bell Chemicals

Built the website for Bell Chemicals, the private label arm of Dominant, a $25M Australian chemical manufacturer operating since 1958.

Bell Chemicals

Built the website for Bell Chemicals, the private label arm of Dominant, a $25M Australian chemical manufacturer operating since 1958.

xrecruiter

Built the website and overhauled internal design systems for xrecruiter, a startup that grew from $975K to $16M in one year, on track for $55M, and expanding into the US.

xrecruiter

Built the website and overhauled internal design systems for xrecruiter, a startup that grew from $975K to $16M in one year, on track for $55M, and expanding into the US.

THE QUIET NO

The deals you lose are the ones you never hear about.

Most buyers look you up before they meet you.

When what they find falls short of what you've built, the serious ones leave without a word.

Most firms are stronger than their website suggests.

We've spent six years closing the gap between how a business runs and how it reads online. Not redesigns that just look newer.

Sites and brands built so the right buyer understands you fast, sees the proof that matters, and reaches out already half-convinced.

Get in Touch
$16M

Revenue generated across client websites

2.4M+

Users handled across a single event

Some of our recent work

Finegrain Group

2026
PRoperty

A Brisbane development advisory firm with 30-storey towers in the pipeline. Building the website to match.

Development advisory and project management. Three founders with 50+ years of combined experience across architecture, development, and construction. Previously Aria Property Group.

Health Focus Manufacturers

2025
Manufacturing

HFM turns away 95% of enquiries. Their website now makes sure the right 5% find them.

Australia's Most Innovative Cosmetics Manufacturer. Gold Stevie Award winner. $15M+ business supplying Sephora, Mecca, Ulta, Nordstrom, Amazon and 15+ major retailers globally.

Gard Property

2026
Property

Founders with billions in commercial property transactions behind them. No digital presence to show for it. Until now.

Boutique commercial property agency. Specialist sales and leasing across office, retail, industrial, and development sites in Brisbane.

Bell Chemicals

2026
Manufacturing

70 years of manufacturing expertise, hidden behind a template website. Not anymore.

Private label cleaning and hygiene manufacturer. Operating since 1958. Their clients' products are stocked at Coles, Amazon, Mitre 10, The Good Guys, and 10+ major retailers across Australia.

Connect 2 Effect

2026
Strategic advisory

Trusted to open Australia's defence and intelligence markets. A reputation built almost entirely by referral. The site had to earn the same trust.

Boutique strategic advisory practice in Canberra. Market entry for UK and US technology companies across defence, security, and intelligence.

From enquiry overload to a website built around the right 5%.

HFM is an award-winning cosmetics manufacturer supplying brands stocked through Sephora, Mecca, Ulta, Nordstrom, Amazon, and 15+ major retailers.

“The process was clear and structured, and the team did a great job translating our business requirements into a clean, scalable website that works exactly as we need it to.”

Riley Mitchell

BDM - Health Focus Manufacturers

our process

How we work

step 01

Diagnose

We read your business the way your buyers do: positioning, proof, and the moment of the look-up. You leave with clarity on what's working and what's costing you, before any design starts.

45-90 mins

Clarity & Plan

You + Our Team

step 02

Design

We turn that clarity into structure. The foundation, the messaging, and the experience that gets the right buyer to understand you and move.

Strategic Foundation

Messaging & Structure

Experience Blueprint

step 03

Refine

We test and refine every detail so the site performs, reads right, and earns the conversations you want.

Test & Validate

Refine & Optimise

Measure & Improve

step 04

Not sure the site is costing you the right conversations?

That's what the diagnosis is for. 45 minutes. No pitch. Just a clear read on what's working and what isn't.

book a diagnosis call

The founders behind the scenes

Ethan Quagliotto
Co-founder

Six years, 100+ projects, most of them for firms that were already good at what they do but looked average online.

Ethan works in the gap between how a business actually operates and what its buyers see on screen.

Magdalena Robinson
Co-founder

She runs the relationship and the process: how the work gets scoped, how it moves, and how a firm's messy internal reality becomes something clear on the page.

The reason a project stays clear from first call to launch.

Capabilities

Our capabilities are designed to close the gap between the business you have built and the way buyers experience it online.

Strategy

Strategy that makes value obvious

We read your buyers, your proof, and your positioning before any design, so every choice has a commercial reason behind it.

brand

Brand that earns trust on sight

The visual and verbal system that makes the firm feel as considered online as the work is in person.

websites / development

Websites that win the look-up

Built so a serious buyer understands you fast, sees the right proof, and moves with confidence. The wrong-fit ones filter themselves out.

qualifcation systems

Systems that reduce sales friction

We help your team handle better enquiries with less friction, so the right people move forward and the wrong-fit ones filter themselves out earlier.

What people say about working with us

“Studio Quaglio took the time to understand our vision, challenged our thinking where needed, and guided us through every stage. The result is a website we're proud to share with clients and partners.”

Howard Tran

Director at Finegrain
“The process was clear and structured, and the team did a great job translating our business requirements into a clean, scalable website that works exactly as we need it to.”

Riley Mitchel

Business Develpoment Manager at Health Focus Manufacturers.
An award-winning personal care manufacturer stocked at Sephora, Mecca, Ulta, Nordstrom and 15+ global retailers.
"Working with Ethan and Magdalena has been great. They bring clarity and structure, turn rough ideas into something solid, and spot gaps we didn’t even know were there. We’re really happy and excited to see where this website takes us."

Maria Vega

Head of Marketing, Bell Chemicals.
Private label cleaning and hygiene manufacturer, operating since 1958.
"Our site had become cumbersome and difficult for our different audiences to navigate over the years. Ethan rebuilt it into a clear, central system that directed different site visitors to all our content and automated the workflows behind it. The result was a site that worked smoothly and was better aligned with the way we sought to engage our audiences."

Mike Flattley

Royal Society of Victoria.
Australia's science and technology hub, established 1854.
"Our site needed more clarity and wasn't hitting the mark. Ethan jumped in with straightforward communication, identified the issues quickly, and made targeted updates that brought immediate improvement. The site finally works the way it should, and I'd recommend him to anyone without hesitation."

Matthew Fatehi

Founder, Arch Charity. US-based nonprofit supporting children affected by addiction.
“When I started the business, I had no idea how to structure the website or communicate what we did. Ethan helped clarify our message, build a site that acts as a sales system, and create a process that consistently generates qualified enquiries.”

Lucas Taylor

Founder - Taylor Career Connect
Ready to take the next step
Position your reputation before you scale
If you're serious about growing, the site is the foundation, not the finish.

Start with a diagnosis.
45 minutes, no pitch.
book a diagnosis call

Got any questions?

  • What makes you different from an agency or a freelancer?

    We're not an agency, no ads, no lead-gen retainers, no outcome promises, no juniors.

    We're not a freelancer who makes it prettier and moves on. We're a founder-led studio that starts with positioning and proof, builds the brand and website to be read by the client you're chasing, and works directly with you the whole way.

  • How do I know if this is right for my business?

    It fits if your reputation is ahead of your website, your clients care how you're perceived, and you've outgrown the version of the brand you're currently sending people to.

    It's not for businesses chasing cheap leads, or whose own clients couldn't care less who they work with.
    The call tells you plainly, either way.

  • How long does the process take?

    It depends on scope, and you'll have a clear timeline with milestones before we begin.

    What never changes: clear milestones, light approvals on your side, one accountable partner.
    It doesn't stall, and it doesn't eat your week.

  • Will this work for my industry?

    The method is client-specific, not industry-specific, but we work most with founder-led studios and practices where presentation wins the work: architects, developers, interior designers, photographers, and other premium service providers.

    If your client judges you partly on how you present, it works. The call confirms.

  • How much does it cost?

    Projects sit in a defined range and we don't quote blind.

    After the call you get a clear proposal with fixed scope and price, and usually a smaller starting point if you'd rather begin there and build up. No surprises, no pressure.

  • What if I don't love the design?

    You won't be handed a site and left to live with it.

    There's no fixed revision count, we keep working until you're genuinely proud to put it in front of your own clients.
    That's the partnership, not a clause.

  • What's the first step?

    A 45-minute Diagnostic Call.

    We look at where clients lose confidence in you online, what's working, and what it'll take to fix it. No pitch.

Your business has earned its reputation. Your website and brand should carry it.

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